Sigit Hermawan

20.09.2015 - Gain Greater Presence in Local Market by Following Citation and Local Listings Rules

The extraordinary growth of the internet has made traditional marketing techniques obsolete at present. For brands to survive and grow in the market, there is a need to adopt to the changes taking place in the digital world. If you intend to strengthen your presence in the local market, before extending your business to other parts of the world, then you will require the services of companies which offer professional local search engine optimization. First and foremost you need to list your company in Google Places according to its guidelines. This is because who don't adhere to these guidelines strictly are often penalized and sent to the unknown business zone. Therefore, whenever you list on Google Places, enter all the details including the name of your enterprise, address as well as contact number. There is no need to be too promotional as Google will verify whether your business is real or not. 


During the verification process, they will send you a postcard with a PIN number which you will need to use to confirm the name and address of your company. Make sure that you select the correct category. Google will also use third party enterprises to make sure that your location as well as business details are genuine. The next and the most vital part of your local SEO campaign will be indexing, during which you will need to list your company to directories across the internet. This is a time taking task, as Google uses numerous third party sources to find out whether your enterprise is added to leading directories. 


The greater the number of valid and trustworthy listings(or citations) you have, the easier will the amount of trust Google will have upon you. But in order to connect with your target audience, analyze their needs and improve the quality of your brand, you need to have a good presence not just on Facebook, Twitter and Google+ but other also create favourable reviews on sites like Yahoo Local. SEO companies based in Delray Beach have a sound knowledge of the nitty gritty of the ways in which local SEO works, including creation of local pages and indexing. They will comply with all the existing rules and regulations specified by Google. The fees which they will charge will be much lower than that charged by companies which are based outside the US. So, you don't need to spend hours working on your budget to acquire local SEO services. 


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